Apple Bottoms is a fashion brand for women launched in 2003 by rap artist Nelly and several partners. The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories.
The brand was launched with a model search televised on VH1. It quickly became popular in the hip hop community, and is referenced in over 40 popular rap songs. In 2006, it was the sixth most searched for denim brand on Google.
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